Birkenstocks are unique in the footwear market for their superior comfort.
- Unique design concept
- Birkenstock has a unique insole design. It uses a cork convex and concave design, which simulates the state of stepping on sand, allowing the foot to naturally adapt to the shape of the insole. For example, there are ergonomic depressions at the toes and heels, which can give the foot an excellent sense of wrapping and balance, just like tailor-made soles for each wearer, so that everyone can find the most suitable wearing experience for themselves [[2]](https://new.qq.com/rain/a/20230802A07AG0).
- Historical inheritance and development
- This brand has a long history, and it has been 250 years since its establishment. During this long development process, it has always focused on studying how to make people's feet more comfortable. Other brands may have developed many new products in a dozen years, but Birkenstock has always adhered to the field of improving foot comfort. This persistent pursuit of comfort, after a long period of precipitation and development, has made it reach a very high level in terms of comfort [[2]](https://new.qq.com/rain/a/20230802A07AG0).
- Friedrichsheim's Hospital once invited Birkenstock to make shoes for injured soldiers, which also reflects its advantages in comfort and can meet the high requirements of special groups for shoe comfort [[2]](https://new.qq.com/rain/a/20230802A07AG0).
- Comfortable experience in multiple styles
- Take the Arizona style as an example. As Birkenstock's first pair of Birkenstock shoes, it has a signature wide-edge double-strap design. This design is more comfortable and fits the foot better than flip-flops, and many people wear it as a daily slipper. Although the upper leather is not particularly friendly to the rainy season, its EVA Arizona model can also meet the wearing needs in different environments and maintain good comfort [[2]](https://new.qq.com/rain/a/20230802A07AG0).
- There are also styles such as Boston half-open sandals, which also uphold the consistent comfortable style of Birkenstock.
Whether paired with shorts, jeans or casual pants, Birkenstocks can provide a comfortable wearing experience while also matching the wearer's overall look. Its comfort has not only been recognized by ordinary consumers, but also loved by many celebrities. For example, the Kendall family is very obsessed with Birkenstocks and even chooses to wear them at their weddings; at the Oscars, actress Frances McDormand paired a bright yellow custom Birkenstock with a dress, paying attention to fashion while not giving up the pursuit of comfort; Jobs also often wears Birkenstocks in his daily life. These are enough to prove that the comfort of Birkenstocks is an important reason for its popularity.
