Family workshops
In Jinjiang, you may find 3-4 small shoe factories in one floor, or in living buildings, you can see people making shoes at home, these are mostly family workshops, 3-10 people workshops. In this kind of workshop, they only complete part of the shoe, or the upper, or part of the upper.
Factory scale of 50-80 workers
For such a factory scale, it is called a (small) production line.
They have a complete set of shoemaking equipment, but they may not design; they only manufacture.
This kind of shoe factory, they usually accept orders from trading companies or other large factories.
Sometimes, for this kind of factory, they accept small MOQ. They receive small customized orders by cooperating with design offices.
Medium scale
Those shoe factories with 100-200 workers, they are called medium-sized shoe factories. For this kind of factory, you will see that they have their own brands.
Nowadays, live streaming is becoming more and more popular in China. Some of these shoe factories design, produce and sell domestically and for export.
Among medium-sized shoe factories, they have the ability to develop new designs, their delivery is guaranteed, and the quality is accepted by most global country customers.
Large shoe factories
There are many large shoe factories in Jinjiang City, with well-known brands such as Anta, 361 Degrees, X-Step, Hongxing Erke, Alder, Delavie, and Hildron. Four institutions including the China Leather and Footwear Industry Research Institute jointly named "China Shoes".
From this large shoe factory, all styles are the latest and popular. Each pair of shoes is carefully made and fully prepared before delivery.
3. Advantages
Geographical advantages
Jinjiang is adjacent to the East China Sea. The inland coastline is winding and there are many good ports, including Meizhou Bay, Dayang Bay, Quanzhou Bay, Shenhu Bay, Baiwan, Anhai Bay, etc.
The cargo throughput of Quanzhou Port has ranked 16th in the country for two consecutive years, and the container transportation volume ranks 12th in the country, with excellent transportation conditions.
There is no doubt that this is an important favorable condition for export processing.
Therefore, it is very advantageous to open a shoe factory here.
Cultural Advantages
Jinjiang has been a famous hometown of overseas Chinese since ancient times. The local people are not only hardworking, but also have a strong ability to accept new things and have unique economic vision.
As a hometown of overseas Chinese in coastal areas, Jinjiang has unique advantages in attracting overseas investment and obtaining overseas market information.
It can use foreign aid funds to build factories and undertake overseas orders for processing. This policy enables global sports companies to complete initial accumulation in a short period of time.
So far, no region in China has such a unique and complete sports goods industry foundation as Jinjiang.
In terms of domestic market share in China, Jinjiang has accounted for 75%.
Since the mid-1990s, Jinjiang shoe factories have had a high share of overseas markets, producing more than 800 million pairs of shoes annually, accounting for more than one-fifth of the international sports shoe market.
At present, Jinjiang has more than 3,000 shoe factories with an annual output value of more than 10 million yuan, more than 500,000 employees, and an annual output of nearly one million pairs of fashion shoes, boots, outdoor casual shoes, sports shoes, work shoes, cloth rubber shoes, sandals, various children's shoes, traditional embroidered shoes and other shoes.
Brand advantage
Jinjiang is a sports goods production city, known as the sports goods city, and is rated as the capital of sports goods brands.
Among the many shoe factories, you will find that it has 79 famous Chinese sports goods brands such as Anta, BBK, 361 Degrees, Aide, Delphi, Jinlake, Jordan, and Meike, 24 well-known Chinese brands, and 37 national sports goods brands.
Technical advantages
Shoemaking has always been considered a simple, low-value-added process. Improving the gold content of shoes is an urgent problem to be solved in the shoemaking industry.
In the production of sports shoes in Jinjiang, improving the technological content of shoes has become more and more common.
Policy advantages
The rapid development of Jinjiang shoe factories is inseparable from the strong support of the Jinjiang government.
In 2019, Jinjiang built a "China Shoe City" covering an area of 192 acres and a construction area of 190,000 square meters, with 2,162 standard stores.
In order to promote the sustainable development of Jinjiang's shoe industry, the Jinjiang Municipal Government has introduced a series of preferential policies to support the development of the Chennai shoe market and help the shoe market with financing.
Specifically, the Jinjiang Municipal Government arranged funds to lease back idle shops,
